💗 About Us

Roopalia.com is a small Hindi and English website for Indian women. We write about our festivals and vrats, about the traditions we grew up with, and about the rites of a family’s life from birth to mourning, and about home remedies for hair and skin.

The site began with product reviews. In September 2026 we removed every review and every affiliate link, and Roopalia became what it is today: a publication on vrat, tradition, family and home remedies, with nothing on it for sale. Our largest section is the vrats and vrat kathas — the questions people actually ask before keeping a fast.

Every article is written in two languages, Hindi and English. The two are not translations of each other. They are written separately, because a mother in Ajmer and her daughter in Toronto do not read the same way.

Why we started

Search for a vrat in Hindi and many of the pages you find repeat the same few paragraphs. Few of the pages we checked say where the story came from, or admit when two panchangs disagree, or answer the question a woman is really stuck on — what happens if a Monday is missed, or if her period falls in the middle of a four-month fast.

We started Roopalia to write those answers down properly. When something is in a Purana, we name the Purana and the chapter. When it is a village custom, we call it a custom. And when we cannot trace a claim to anything reliable, we say that too, instead of repeating it because everyone else does.

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Tradition, told properly

Vrats, kathas and festivals — with the source named, not just repeated.

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Written for India

And for Indian families living abroad who want to keep it going.

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Plain language

No jargon, no lecture. The way it would be explained at home.

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Claim and proof kept apart

Scripture is cited. Folk belief is called folk belief.

What you will find here

Who Writes Roopalia

Every article on Roopalia is researched and written by Dhanpat Singh.

He spent 39 years in the Rajasthan judiciary, working as a Personal Assistant to various judges, where a large part of his work was the drafting of judgments — writing in which every sentence must rest on evidence, and a claim can never be presented as a finding. He took voluntary retirement and started Roopalia as a small independent publication.

He holds a Diploma in Mass Communication, and has been writing professionally for over three decades.

That training is the reason Roopalia reads the way it does. We keep a claim and its proof separate. What a scripture actually says, we cite the scripture for. What is folk belief, we call folk belief. And where we cannot find a reliable source, we say so plainly rather than quietly repeating what other sites say — you will find that stated openly inside several of our articles.

Dhanpat Singh writes on beauty, tradition and culture, not on law, medicine or astrology. Where a subject touches health or ritual timing, we point readers to a doctor or to an established panchang rather than presenting ourselves as the authority.

✍️ How the writing is done: The research, the facts, the judgement calls and the final edit are all human — Dhanpat Singh's own. AI tools are used only as an assistant, mainly to help cross-check facts against multiple sources and to prepare illustrations. Nothing is published without being verified and edited by a human being. All images on the site are AI-generated and are labelled as such within each article.

Who Publishes Roopalia

Roopalia.com is published by Durva AI Private Limited, a company incorporated under the Ministry of Corporate Affairs, New Delhi, with its registered office in Rajasthan, India. The company is recognised as a startup by DPIIT, Government of India.

You can reach us at contact@roopalia.com. Our channels under the Durva AI name are linked below.

How We Work

Every article on this site is checked in the way its subject needs.

For our tradition and culture articles:

For our home-remedy articles: claims are checked against medical and research sources, ingredients are named but brands are not, and every article asks you to do a patch test and see a doctor when in doubt.

Our full process is set out in the Editorial Policy.

🤝 Our trust promise: Roopalia carries no affiliate links, no shopping links and no sponsored content — in any section. Nothing on this site earns us a commission when you click it, so nothing we write is shaped by what it might earn. Full details are in our Advertising & Affiliate Disclosure.

About Sakhi AI

Sakhi AI is the chat assistant on this site. You can ask it in Hindi or English — about a vrat, a festival date, a family custom, or a hair or skin problem. It does not recommend products. It answers in simple language and points you to the relevant article.

Please treat its answers as general information for educational purposes only. For anything to do with health, or for a date or muhurat you are going to act on, check with a doctor or with your own panchang and family priest. Sakhi AI is a helper, not an authority.

Get in Touch

Questions, suggestions or feedback? Do tell us — your input is what makes Roopalia better. Email: contact@roopalia.com

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